October is breast cancer awareness month and Houston has been filled with events supporting both the cause and the cure. Most recently, the female-led coworking community, SheSpace, hosted PINK! A SheSpace Fashion Show Tuesday, where fashionable businesswomen wore their labels in shades of pink. All participants dedicated their looks to those who’ve suffered from the disease.
The concept of the fashion show was birthed from SheSpace co-founder Stephanie Tsuru, who wanted to unite two of the office’s passions一supporting women and the fundamentals of breast cancer. The eclectic fashion show was created in unison to promote the small businesses that are members of the Houston coworking space, while spreading awareness of the disease. "It seemed natural to combine the two into a meaningful event, showcasing the journey of a survivor," Tsuru explains.
Tsuru dawned an exclusive pair of earrings designed by Katherine Jetter Jewelry, while Maylenn Mosti showed off her gorgeous glam featuring her eponymous cosmetic lipstick line. Co-founder of SheSpace, Katie Tsuru sported the brand Frock Shop by Selina Standford, while member Luisa Nadarajah wore a hand-made ruffle skirt with a matching bandeau from her Calipso Collection. Susan Gomez modeled a teal dress from her own label Sugopetites, which caters to women 5'4 and under, and styled it with a pink blazer. Representing Houston’s Elizabeth Anthony were Jennifer Mohler and Nicole Blaylock. Mohler showed off a bohemian sheer dress including floral detail with an onyx clutch, while Blaylock rocked a light pink dress with a fun full zipper feature. Alicia Araujo-Elatassi, the owner and stylist at Thinking Boutique, showcased her fashion expertise with a red wide-leg pant, paired with a fuchsia long-sleeved blouse.
Araujo-Elatassi dedicated her look to her mother, Alicia Araujo who is now a stage 3 cancer survivor of 20 years. "Having her be a 20-year survivor, and being able to enjoy the little moments with her is like a moment of remembrance for her to live life to the fullest and enjoy the little moments," Arujo-Elatassi says. "For me, the fashion show was an opportunity to show her that I care for her, and I love her. 20 years of being a survivor never leaves you."
The event hosted roughly 30 guests and aided in bringing support to the disease, which 13% of women in America will suffer from over the course of their lifetime.
Disclaimer: The Houstonia office is currently located inside SheSpace. For more information on SheSpace, visit their website.