That’s My Ride

Houston Takes The Lead In Coach’s Latest Campaign

The spring Horse & Carriage collection stars Megan Thee Stallion and Wisdom Kaye.

By Danielle Wright January 31, 2022

Wisdom Kaye (center) posing with Coach's latest influencer ambassadors. 

Fashion label, Coach, is getting a head start on spring with their latest Horse & Carriage collection in an iconic way. With the release of the coinciding “That’s My Ride” campaign, the brand pulls in elite members, including three-time Grammy award-winning artist, Megan Thee Stallion, and famous fashion TikToker, Wisdom Kaye

Field Tote 22 

The newly released Spring 2022 collection has found the precise balance of Coach’s notable American fashion with the style of today, mostly catering to Gen Z.  In doing so, the brand reimagines the archetypal Horse and Carriage emblem and first-ever house logo, aiming for a colorful palette of cobalt blues, electric oranges, and hot pink. Among the collection are a handful of totes, handbags, and wallets; as well as mostly tops for apparel which include t-shirts, hoodies, and cardigans. Featured notable pieces are the Evergreen Horse And Carriage Hoodie, Field Tote 22 Bag, and Evergreen Horse And Carriage T-Shirt. 

“Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation,” said Stuart Vevers, Executive Creative Director. “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”

With Coach aiming to reach the Gen Z generation with a colorful palette, the brand brings “That’s My Ride” to life through a pop culture lens. The campaign offers whimsical and imaginative scenes of Thee Stallion nostalgically at a pier-like carnival riding on bumper cars, Kaye with his crew of TikTokers joyriding through Brooklyn, and New York in a magenta painted Ford Bronco, envisioning the Horse and Carriage code in their own way. Also included in the campaign is megastar Jennifer Lopez, Influencers Noah Beck, and Kōki, as well as Coach’s latest ambassadors, Dean Fujioka and Shawn Dou. TikTok star Parker Kit Hill and comedian Elsa Majimbo, are also seen in the campaign.

The Horse and Carriage collection is available to shop online or in-store with prices ranging from $75 to $195 and apparel sizing from extra small to extra large. 

For more information on Coach’s Horse and Carriage Collection, visit online or in-store located at 5115 Westheimer Rd Space C2585.

Show Comments