Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Yikes

4 Beauty Products So Bad, People Sued

St. Ives is the latest beauty company to get served.

12/29/2016 By Sarah Rufca Nielsen

I Do, Y'all

6 Romantic, Under-The-Radar Houston Wedding Venues

These are the Houston wedding destinations that no one tells you about.

12/27/2016 By Sarah Rufca Nielsen

The Fearless Femme

10 Beauty and Fitness Trends to Try in 2017

Twerking class, dry oil, flotation tanks and more, plus 3 trends that are safe to skip.

12/26/2016 By Sarah Rufca Nielsen With Hala Daher

Style Guide

6 Stylish Looks for the Holidays

Put down the ugly Christmas sweater and back away slowly.

12/23/2016 By Sarah Rufca Nielsen

Dashing through the Stores

Fancy Holiday Cheer Is Here with Free Carriage Rides at River Oaks District

Dressing like the world's fanciest elves is awesome but not required.

12/20/2016 By Sarah Rufca Nielsen

On the Move

Shop the Moving Sale at WildBloom

The beloved Rice Village boutique taking a break, and everything is on sale—even the furniture.

12/15/2016 By Sarah Rufca Nielsen

Beauty

5 Essential Hair Products for Blow Out Season

Get sleeker, shinier hair faster with the right tools.

12/14/2016 By Sarah Rufca Nielsen

Party Time

These 5 Women Are Officially Houston's Hostesses with the Mostesses

Nabbing an invite to their parties should be at the top of your New Year's Resolutions.

12/13/2016 By Sarah Rufca Nielsen

New Beginnings?

Can Pantone's Vibrant Green Make 2017 Less Terrible?

The color of the year is all about turning over a new leaf.

12/12/2016 By Sarah Rufca Nielsen

Deck the Halls

The Glassell School Sale Has the Best Art Deals in Town

Who knows, you may end up with an early work from the next Dario Robleto or Aaron Parazette.

12/09/2016 By Sarah Rufca Nielsen

Mais Oui Bien Sûr

Get Your Shopping Done over Lunch at Rise No. 2

Two birds, meet one adorable French stone.

12/09/2016 By Sarah Rufca Nielsen

Do It For the Insta

Houston's Most Design-Loving Holiday Pop-Up Shop Is Back

The Jawda & Jawda pop-up has a new location and even more to love.

12/08/2016 By Sarah Rufca Nielsen

How To

The (Surprisingly Easy) Secret to Wrapping Perfect Presents

Double-sided tape, pinched edges and other tricks to make you the best wrapper in the game.

12/07/2016 By Sarah Rufca Nielsen

Home & Design

Curtis & Windham Celebrate 25 Years of Timeless Residential Style

The firm that has defined traditional architecture in Houston has released its first book, a gorgeous retrospective.

12/06/2016 By Sarah Rufca Nielsen

More Selfies, Less Problems

The LoveHandle Is the Stocking Stuffer You Never Knew You Needed

Sometimes the simplest products are the most inspired—just ask Houstonian Mike Watts.

12/05/2016 By Sarah Rufca Nielsen

Hairstory

Did a London Store Copy Solange's Album Art?

Twitter certainly seems to think so.

12/02/2016 By Sarah Rufca Nielsen

Giving All You've Got

Jonathan Adler Solves Your Trickiest Gift Quandaries

The sculptor, designer and style-setter on what to buy for your stoner neighbors, your sorta-kinda boyfriend, your boss and everyone in between.

12/02/2016 By Sarah Rufca Nielsen

Clutch City

ZIP Code Data Takes the Guesswork Out of Gift-Giving

Pick up the perfect present based on where your friends and family live.

11/30/2016 By Sarah Rufca Nielsen

Buyer Beware

Fox 26's Kaitlin Monte Doesn't Want To Sell Your Sad Knockoff Dress

The reporter posted a hilarious side-by-side comparison in the cheap dress sold using her image.

11/29/2016 By Sarah Rufca Nielsen

Holly, Jolly H-Town Christmas

Your Christmas Tree Needs This Houston Ornament

The unexpected tale of how a Polish store in Chicago is creating H-Town holiday spirit.

11/29/2016 By Sarah Rufca Nielsen