Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Super Bowl LI

Downtown Houston Has Undergone a Dramatic Tranformation Since the Last Super Bowl

The last time the Big Game came to town, downtown offered tourists a bunch of nightclubs… and not much else. What a difference a decade makes.

01/26/2017 By Sarah Rufca Nielsen

Store Report

Where to Shop After Brunch: Luxington

Aussie brands and affordable finds are what set Luxington apart.

01/25/2017 By Sarah Rufca Nielsen

Favorite Things

Want/Need/Love: Houston's Sephora-Busting Skincare and Other Obsessions

5 things that lifestyle editor Sarah Rufca Nielsen fell in love with this week.

01/24/2017 By Sarah Rufca Nielsen

Ultimate Guide to Buffalo Bayou Park

5 Instagram-Worthy Spots Along Buffalo Bayou

Because if you don’t filter, share and hashtag your day in the park—#parkitlikeitshot, people—you might as well stay home.

01/23/2017 By Sarah Rufca Nielsen

Space City

Working from Home in Independence Heights

An artist and a commercial developer transform an old warehouse into a modern space.

01/23/2017 By Sarah Rufca Nielsen Photography by Peter Molick and Jack Thompson

Ice House

Our 5 Favorite Spotify Playlists from Houston Hotspots

Who needs a jukebox when you have a bar owner with really good taste?

01/23/2017 By Sarah Rufca Nielsen

Ice House

Fashion Figures

Houston does a little turn on the catwalk.

01/23/2017 By Sarah Rufca Nielsen

Sparkles

Jewelry Designer Lindsey Scoggins Wants to Make Your Anniversary Better

The native Houstonian and former Zales exec has launched her own modern jewelry line.

01/19/2017 By Sarah Rufca Nielsen

Rain, Rain Go Away

All Hail the Welly, the Unofficial Shoe of Houston

To be a real Houstonian is to have a pair of wellies in your closet (or maybe in the back up your pick-up truck).

01/18/2017 By Sarah Rufca Nielsen

Trending

10 Stylish Ways to Celebrate the Year of the Fire Rooster

Perfect for strutting your stuff during Lunar New Year.

01/17/2017 By Sarah Rufca Nielsen

On The Town

Super Bowl Style: NFL Wives Go from Gridiron to Catwalk

Looking for a fashion-forward way to get into the Super Bowl spirit and mingle with NFL stars? This is it.

01/16/2017 By Sarah Rufca Nielsen

Reppin H-Town

LAUNCH Pop-Up Puts Houston Design on the Downtown Radar

13 clothing and accessories brands will offer Super Bowl crowds a taste of Houston-made fashion and design.

01/13/2017 By Sarah Rufca Nielsen

Working Out in Style

Target Debuts New Athleisure Collection with Killer Dance Classes in Houston

A Happy Hour class was everything I had been led to believe: challenging, varied, fast-paced and fun.

01/12/2017 By Sarah Rufca Nielsen

Favorite Things

Want/Need/Love: A Crayola Collab, the Ultimate It-Girl Tote and Other Fab Finds

5 things that Houstonia's Lifestyle Editor fell in love with this week.

01/11/2017 By Sarah Rufca Nielsen

Damn, Is It Swimsuit Season Already?

Houston Is Hosting the First-Ever Sports Illustrated Swimsuit Festival

Expect food, music and models, not to mention Simone Biles upside-down in a bikini.

01/10/2017 By Sarah Rufca Nielsen

Tokyo Texas

Can Richard & Grace Put Houston on the Avant-Garde Fashion Map?

"People in Houston don't realize how cool we are," says artist and fashion designer Josh Allen.

01/10/2017 By Sarah Rufca Nielsen

Houston Bae in Couture

3 Style Lessons from Simone Biles' Perfect Golden Globes Look

How to rock an amazing red carpet dress when you're 4'9".

01/09/2017 By Sarah Rufca Nielsen

Fitness Friday

Check Out the New Chevron Houston Marathon Sneakers

Snaps to Skechers for designing performance athletic shoes that double as Texans gameday gear.

01/06/2017 By Sarah Rufca Nielsen

Sorry-Not-Sorry Wallet

À Bientôt Crowns a Month of Serious Sales

True shopping mavens know the secret to life: ask for cash for Christmas, then make it go twice as far during all the January sales. Especially this one.

01/06/2017 By Sarah Rufca Nielsen

Beauty

Where to Get Non-Toxic Nails for 2017: Paloma Nail Salon

"A nail service is the most time-efficient, cost-effective way to boost confidence, but the typical nail salon experience not very relaxing," says Paloma Nail Salon owner Maryam Naderi.

01/04/2017 By Sarah Rufca Nielsen