Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Retail

Saint Cloud Buys Brooke Feather, Expands Into River Oaks

The name is changing but the West Coast vibe is not going anywhere.

03/31/2017 By Sarah Rufca Nielsen

Fitness Friday

Run Around Texas in Under an Hour

The newly connected White Oak Bayou trail offers a new way to sweat out your state pride.

03/31/2017 By Sarah Rufca Nielsen

Launching Again

LAUNCH Returns Downtown with a Fresh Designer Lineup

Houston-made clothing and other goods will be back on display through the end of 2017.

03/30/2017 By Sarah Rufca Nielsen

Pop-Up Shop

Where the Boss Babes Are

They'll all be selling and supporting other women-owned businesses at a spring pop-up market.

03/30/2017 By Sarah Rufca Nielsen

Jewelry for a Cause

A Houston Jewelry Designer Is Standing Up To Cancer

Celeb favorite Golden Thread has been tapped to create an exclusive collection for Stand Up To Cancer.

03/29/2017 By Sarah Rufca Nielsen

Dress Codes

Yes, Airlines Have Dress Codes (and Leggings Are Not Included)

"Ugh, I can't wear leggings on this free flight across the country," is about as relatable a complaint as "Ugh, I can't fit all my money in my wallet."

03/27/2017 By Sarah Rufca Nielsen

Slide On In

12 Sandals to Slide into Spring

This season's coolest sandals have shower power.

03/27/2017 By Sarah Rufca Nielsen

Events

Heartmade Is the Urban Art Market We Didn't Know We Needed

It's a charitable pop-up shopping experience as only an artist could conceive it.

03/24/2017 By Sarah Rufca Nielsen

Reppin' H-Town

Jim Parsons Has Made How Much on The Big Bang Theory?!

After 12 seasons on CBS he'll be halfway to Beyoncé-money status.

03/23/2017 By Sarah Rufca Nielsen

Retail

What's New at Tootsies: Fresh Fridays + A Designer Discount Destination

Tootsies Takes Off is the Houston-based counterpoint to Nordstrom Rack and Neiman Marcus Last Call.

03/22/2017 By Sarah Rufca Nielsen

Fashion

Spring Fashion 2017: Town Meets Country

Strong but feminine, simple yet chic, spring fashion is tailor-made for the modern pioneer woman.

03/21/2017 By Sarah Rufca Nielsen Styled by Leslie Rivas Kelly Photography by Cody Bess

Ice House

Have You Spotted These 3 Houston Easter Eggs?

Our newly slightly-more-walkable city has led us to rediscover these hidden treasures.

03/21/2017 By Sarah Rufca Nielsen

Ice House

Welcome to Houston, the Armored Car Robbery Capital of the World

Houston doesn’t have particularly high rates of other violent crimes, so why is it that our town has suddenly become The Town?

03/21/2017 By Sarah Rufca Nielsen

Home & Design

Of Course Huntsville Has a House in the Shape of a Boot

And it's available to rent!

03/16/2017 By Sarah Rufca Nielsen

Vacation Diaries

How I Learned to Stop Worrying and Love My Ugly Sandals

It started as a packing concession and turned into a footwear obsession.

03/13/2017 By Sarah Rufca Nielsen

A Few of Our Favorite Things

Want/Need/Love: We Found the Best Reason to Start a Garden

Five things that Houstonia’s Lifestyle Editor fell in love with this week.

03/09/2017 By Sarah Rufca Nielsen

Store Report

Where to Go When the Airline Lost Your Luggage: Maris Collective

The new Four Season shop's take on Houston's sense of place is undeniably masculine and moneyed.

03/08/2017 By Sarah Rufca Nielsen

Bargain Betty

Where the Deals Are: How to Find the Best Stuff at Kohl's

They might as well call it the house that Lauren Conrad built.

02/27/2017 By Sarah Rufca Nielsen

Heading Uptown

20 Must-Hit Shops in the Galleria and Uptown

Hundreds of luxury stores, boutiques and other shopping destinations call this corridor home.

02/23/2017 By Sarah Rufca Nielsen

Reppin' H-Town

Meet Kam Franklin's Favorite Houston Jewelry Designer

Jessie Dugan has NYFW cred, an artistic vision and at least one famous fan.

02/22/2017 By Sarah Rufca Nielsen