Make your way west this summer and experience the unexpected charm of Lubbock, Texas. From shows at The Buddy Holly Hall of Performing Arts and Sciences to an impressive public art collection at Texas Tech University, the 806 is the perfect road trip destination. As visitors make their ascent into the “Hub City”, a rich culture of art is displayed through all mediums, including wine. As the leading producer of Texas wine grapes, the Texas High Plains AVA grows 90% and is home to a two-time James Beard Semifinalist, Kim McPherson of McPherson Cellars. Designed to replicate a vintage cotton gin, visitors will be immersed in history and culture at Lubbock’s newest luxury boutique hotel, the Cotton Court Hotel. Just one mile east, The Nicolett offers a curated menu featuring Texas High Plains cuisine crafted by internationally trained Chef Finn Walter. Plan your road trip to the LBK today!

Lubbock, TX
1500 Broadway, Suite 600